From three designers taking requests to a core function the business plans around.

Pax8 had grown fast as a sales-driven cloud distributor and was turning itself into a product-led technology company. I joined in 2022 as Senior Director of Product Design, alongside a new head of product, and together we designed the product organization design would live in. Over four and a half years I built product design, UX research, and content strategy into one organization with four directors, a design system that most of the product was built on, and the rituals that made design part of how work got planned rather than where it ended up. I became VP of Design in 2024.