# Seth Gerard

> Design leader for AI-native products. Former VP of Design at Pax8. 19+ years in complex B2B platforms, with a specialty in data-dense visualization.

Portfolio of a design leader. Every page is also available as Markdown by appending .md or sending `Accept: text/markdown`. Gated case study detail is not available to agents.

## Pages
- [Home](https://sethgerard.com/index.md): overview, contact, and all selected work
- [How I lead](https://sethgerard.com/how-i-lead.md): background, leadership principles, and how I work with AI
- [Get in touch](https://sethgerard.com/contact.md): email, LinkedIn, and a contact form
- [Resume](https://sethgerard.com/Seth-Gerard-Resume.pdf): PDF

## Work
- [Managing digital labor at scale](https://sethgerard.com/work/fleet.md): Pax8, 2026. A control surface that grows with the provider, from a first AI worker to a fleet across hundreds of client businesses.
- [Building the two-sided marketplace](https://sethgerard.com/work/marketplace.md): Pax8, 2023–25. Turning a sales-driven cloud distributor into a product-led marketplace, for the MSP partners who buy from it and the vendors who sell through it.
- [Maturing design at Pax8](https://sethgerard.com/work/org.md): Pax8, 2022–26. How I built design, research, and content into one organization at Pax8, with four directors, a shared design system, and a seat in planning.
- [Seeing cyber threats in real time](https://sethgerard.com/work/protectwise.md): ProtectWise / Verizon, 2016–21. A network-security product for analysts, built around dense, real-time visualization with a film-grade look.

## Optional
- [Everything in one file](https://sethgerard.com/llms-full.txt)